Why Free Stuff?
Why would companies give away free stuff? As the webmaster of a “freebie site”, this is one of the most commonly asked questions.
I’ve written up a full answer to the age old question of “Why do companies give away free stuff?” here, but basically it boils down to a few reasons.
- Cheap advertising
- Brand awareness
- To gather information
You see, if companies can get you to try and “brag on them”, this is some of the best advertising money can buy. Heck, it’s really advertising that money can’t buy!
You see these samples given out at the local grocery store from time to time… and I bet you’ve even bought some of the samples given away!
A lot of internet freebies are opt-in freebies where you have to give your name and email address. A lot of times, these emails will be used to build a mailing list for future promotions.
A lot of times, you’ll also see companies give away freebies in order to get you to sign up for something they can make money off of. Free t-shirts in exchange for credit card signups is a great example of this.
So, can you score tons of free stuff online? Yes – but there always is a hidden cost. Just be careful out there and enjoy your free stuff!
